Let me shed some light on this for ya....
The Nautical Creation lures are very good!. In fact, I used to work at a shop in Reedsport that was the first to start carrying his lures. I know Jason (the maker/owner) and he makes a very well build, tough, lure. They are pretty heavy to get out there far off the rocks, plus a wide 'colorado' type blade...which allows a slower retrieve yet will still spin. I have one of his lures that he special made for me that has caught 4 fish now, good stuff!
But, I have caught many fish just using my own homemade spinners using regular #4 or #5 french type blades.
I think many times fish want a smaller presentation. I have caught nice chinook with #4 spinners (which are pretty small compared to larger NC lures or 5-6 Blue Foxes.
I agree being in 'the zone' is more important than what you use. Also make sure your lure is working when you retrieve it. Some lures make a thumping, so u can feel if its working correctly. Others just have more resistance. Whatever you use, learn how it works/spins the best and adjust your casting/retrieve accordingly. If you get a spinner in front of a biter, I dont really think it makes that much difference.